CP (Calm Purchase)
Brand design & Compaign 2024
Brand design & Compaign 2024
Brand Concept: The brand is dedicated to bringing more attention to the fact that impulsive spending and hoarding require more of the world's resources. The brand's products are designed to help people learn the effect of impulsive spending.
Campaigns: Post about the event on social media platforms or put up some posters. Participants are required to take unused items from home to participate in the event. I will provide thermal transfer stickers that can be printed on various items. Remake the items brought by the participants and give out some cards with explanations.
Products:
1. Remake the items with thermal transfer stickers
2. Some cards with information about the disposal of unused items
Campaigns: Post about the event on social media platforms or put up some posters. Participants are required to take unused items from home to participate in the event. I will provide thermal transfer stickers that can be printed on various items. Remake the items brought by the participants and give out some cards with explanations.
Products:
1. Remake the items with thermal transfer stickers
2. Some cards with information about the disposal of unused items